The next generation of Pumpkin Spice is here: 5 ways the fall favorite is evolving
August 26 is the unofficial start of fall: it’s the day Starbucks brings its famous Pumpkin Spice Latte back into stores. But what’s next for the superstar flavor?
Archives for August 26, 2025
Stevia 3.0: Can the plant-based sweetener finally crack mainstream beverages?
Beverages are the biggest user of stevia: yet the path for the plant-based sweetener has not been smooth. Does it still hold superstar potential in sugar reduction?
Artificial sweeteners still bitter? Natural fix shows promise
Scientists discover possible solution to ‘bitter’ taste in artificial sweeteners
How to build a beverage brand: Bulletproof on shifting from biohacking to the big time
A decade ago, Bulletproof was a biohacking sensation. Today, it’s moving into the mainstream as it sees functional coffee gather momentum. How do you stay true to your brand while adapting to consumer trends?
New beverage launches: Spindrift, Malibu and more
From sparkling water to RTD alcohol, we take a look at some of the latest beverage launches around the globe