Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Archives for August 21, 2025
The latest tech in the sugar reduction toolkit
From honey truffle protein to sugar separation solutions: advances in technology sweeten the deal for beverage reformulation
Global plastics treaty talks collapse
After years of negotiations, no global regulations to tackle plastic pollution have been agreed
Gen Z drinking trends: 5 things to think about when targeting this key demographic
If Gen Z is drinking less alcohol, that means competition is stiffer than ever before for when they actually do drink. What do alcohol brands need to know when targeting this key demographic?