Archives for August 12, 2025

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The next wave of RTD coffee: Sugar reduction and functional add-ons

12-Aug-2025

By Rachel Arthur

While RTD coffee is a favorite of Gen Z, many brands have a murky secret: high levels of sugar. Can the next generation of products tackle this problem and propel the category to new heights?

Behind the big idea: How Air Up creates beverages from thin air

12-Aug-2025

By Rachel Arthur

Most of what we ‘taste’ actually comes from smell. So can a beverage be based on that alone? Yes, says Lena Jüngst: a product designer turned beverage entrepreneur who took this simple idea into a bottle that’s built a fan following among kids and young...