From static to dynamic: Why CPG brands are rethinking QR code strategy
Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data
Archives for August 11, 2025
ChAI launches first-of-its-kind AI-powered insurance for raw material sourcing
ChAI is embracing AI to help FMCG companies deal with dramatic fluctuations in raw material prices
How Kerry’s salt and sugar reduction tech is quietly driving its bottom line
As brands face mounting pressure to cut sodium and sugar without compromising taste, reformulation is no longer a niche concern – it’s driving real commercial gains. Kerry’s behind-the-scenes tech is helping reshape everyday foods and quietly lifting margins
New beverages launches: Manatee Coffee, Sweet Greens and more
From functional hydration to innovation in juice, we take a look at some of the new beverage launches around the globe