Archives for May 28, 2025

Marketing to Gen Z and Alpha

Gen Z is reshaping beverage sales by forgoing alcohol – requiring a new marketing playbook

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring brands to rethink their innovation, branding and advertising strategies

Wake up and smell the (decaffeinated) coffee: Could the ritual behind coffee be as important as the caffeine?

Researchers tested the cognitive function in caffeinated coffee drinkers and decaf coffee drinkers: and – to their great surprise – found no significant differences. Is coffee’s energizing boost simply created by the ritual?

Who tops the list of the world’s most valuable beer brands?

Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?