Why are gut health drinks booming?
PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?
Archives for March 20, 2025
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?
How spirits-infused ice cream is shaking up the dessert scene
Alcohol-infused ice cream is a perfect mix of premium indulgence and Instagrammable appeal. How is this niche category evolving?
How are coffee giants dealing with high coffee prices?
Coffee giants such as Nestlé and Keurig Dr Pepper have multiple strategies up their sleeves to keep coffee thriving...
Global alcohol-free volumes set to grow 7% as category booms
The low/no alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR. How can brands tap into this opportunity?