Will aspartame be banned?
Aspartame is approved for use in thousands of food and beverage products worldwide, but calls to ban the popular sweetener are growing. Will European Commission proceed with a ban and what would this mean for manufacturers?
Archives for February 26, 2025
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
5 trends to watch in sports drinks
From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.
From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…
New beverage launches in sports drinks and hydration
From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration beverages.
Danone shows growth in all the right places as volumes rise
Danone boasts impressive full year financials, with profits up on the back of volume hikes and stable pricing
Pulmuone Green Juice to develop new low-sugar functional drinks as demand soars
South Korea’s Pulmuone Green Juice intends to expand its range of low-sugar health functional foods, on the back of strong sales of its sugar management product and growing demand.