Archives for February 20, 2025

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Molson Coors increases focus on US premiumization

Molson Coors increases focus on US premiumization

By Rachel Arthur

One of Molson Coors’ key strategies is to ‘aggressively premiumize’ its portfolio: and it wants to follow its successes in Europe and Asia with a targeted strategy for the US market.

Should alcohol carry cancer warning labels?

Should alcohol carry cancer warning labels?

By Rachel Arthur

The US Surgeon General and the WHO are both calling for cancer warning labels on alcohol. How likely is this to happen - and how effective would such labels be?