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Archives for February 6, 2025

← 2025
Budweiser, Stella Artois and more: The big beverage ads at Super Bowl LIX

Budweiser, Stella Artois and more: The big beverage ads at Super Bowl LIX

06-Feb-2025
By Rachel Arthur

David Beckham, Matt Damon, Channing Tatum and Shania Twain all feature this year

From yoghurt booze to functional rice brews, meet the Japanese rural brewery making waves across Asia

From yoghurt booze to functional rice brews, meet the Japanese rural brewery making waves across Asia

06-Feb-2025
By Audrey Yow

Japan’s Shiraso Brewery prides itself on creating ‘uncommon flavours’ and fusing western innovations with the country’s beverage traditions.

Headlines

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Localised and functional: Asia energy drinks tap health demand

Unilever spins-off food as McCormick megamerger confirmed

16 trends at Expo West: Convenience, function and ‘feel good’ food redefines innovation and marketing

Products

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No Alcohol Beer Pasteurizer Replacement Filter

By Pall Corporation


The Smarter Way to Run CIP Rinses

By Ecolab


Moderation Is Here to Stay - Is your Beer Ready?

By IFF

Webinars

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Latest on-demand webinar

26 Mar 2026

Innovation in Low and No Alcohol 2026
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Promotional features

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Why pineapple is set to be 2026’s flavour of the year

Paid for by esarom


Unbottling the future of beverages at the EU Forum

Paid for by The Beverage Forum


Flavor fusion: Uncovering functional flavor trends in Europe for 2026

Paid for by esarom

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