Archives for January 21, 2025

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Innovators in alcohol-free: Katy Perry’s De Soi

Innovators in alcohol-free: Katy Perry’s De Soi

By Rachel Arthur

Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022: layering culinary botanical ingredients (like yuzu, rosemary and lemongrass) with adaptogens (such as reishi mushroom and l-theanine) for the ‘buzz without the booze’.

New US alcohol labeling rules proposed

New US alcohol labeling rules proposed

By Rachel Arthur

The Alcohol and Tobacco Tax and Trade Bureau wants alcohol labels to include more information: including calorie and allergen information