Can beverages be made less sweet?
The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?
Archives for December 5, 2024
How natural sweeteners are shaking up the sugar game
As consumers grow more health-conscious, the demand for natural alternatives to sugar is on the rise. But can these sweeteners deliver the taste and texture consumers crave without compromise?
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?
‘Mood food’ megatrend set to boom in 2025
As poor mental health continues to rise across the globe, consumers are growing increasingly reliant on ‘mood foods’.