Johnnie Walker debuts world’s lightest whisky bottle
The Johnnie Walker Blue Label Ultra bottle comes in at just 180g, rethinking all aspects of how the bottle is designed, made and transported. Could it inspire change across the industry?
Archives for September 18, 2024
What is zebra striping?
More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?