What's hitting the shelves? New beverage launches - from rum to tequila
We take a look at some of the new beverages launching around the globe.
Archives for February 26, 2024
Looking ahead: Europe’s soft drinks industry sets out 3 key ambitions for 2024-2029
UNESDA Soft Drinks Europe, the Brussels-based trade association representing the non-alcoholic beverage sector, has published its manifesto with key ambitions and policy priorities for the 2024-2029 EU political term.
When's the right time for a rebrand?
Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.
Wise Monkey Rum seizing gap in mid-range market amid vigorous expansion activities
Dubai-based Wise Monkey Rum is actively expanding into new markets across the globe through both retail and on-trade channels, as it seeks to fill the gap in the mid-range rum category.
Enter the dragon: Asahi Super Dry on the importance of ‘relatable’ packaging in Asian markets
Japanese beer giant Asahi believes that beverage packaging needs to move beyond being eye-catching and incorporate elements of ‘relatability’ and digitalisation truly make a mark with Asian consumers.