Archives for July 7, 2021

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BrewDog’s hard seltzer advert in trouble for implying nutrition claims

07-Jul-2021

By Rachel Arthur

The UK’s advertising watchdog has taken issue with a BrewDog Instagram post for its hard seltzer: saying the tongue-in-cheek advertising implied a nutritional claim on an alcohol drink. It also ticked off the craft brewer for implying the 5% ABV drink...

High and dry: Growing awareness and RTD cocktail format driving ‘non-alcohol’ movement in Asia – Lyre’s

07-Jul-2021

By Pearly Neo

The ‘dry movement’ is gaining momentum in Asia alongside a rising demand for non-alcoholic RTD cocktails as consumers seek out more mindful drinking options, according to one of the category’s pioneers - Lyre’s.