Absolut trials paper bottle prototype
Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.
Archives for September 8, 2020
Bud Light launches 8% ABV Platinum Seltzer
Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer.
One million target: Kirin set to roll out Japan’s first zero-sugar beer in October
Japan’s Kirin Brewery will launch the country’s first zero-sugar beer this October, with ambitious plans to sell 1.2 million boxes or 150,000 hectoliters by the end of 2020.