Pernod Ricard to launch Malibu ‘Connected’ bottles summer campaign
Pernod Ricard will launch a ‘connected’ limited-edition bottle over the summer, in conjunction with Ibiza Rocks.
Archives for April 24, 2018
‘An Instagram waiting to happen': Après taps into collective conscious of the female boutique fitness goer
Since closing a $1.1m seed series fundraising round led by Rocana Venture Partners, Après seems to be well on its way to addressing what its founders felt was a clear gap in the market of protein nutrition: the boutique fitness-frequenting woman.
Diet Coke returns to growth in North America
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
AdVini acquires majority share in South Africa’s Stellenbosch Vineyards
French wine company AdVini has acquired a majority share in Stellenbosch Vineyards of South Africa, whose brands include the Stellenbosch Vineyards Collection of Fine Wines, Welmoed, Arniston Bay and Versus.
Coca-colder: Coke debuts its first frozen beverage pouch in Japan
Coca-Cola Japan has launched its first ready-to-drink (RTD) frozen beverage in a re-sealable pouch, which the company says is the first such innovation around the world.