News & Analysis for the Beverage Industry
Creating a 'beer for women' simply won't work, say two beer sommeliers: instead, brands and retailers need to think carefully about how beer is labeled, advertised, and presented if they are to appeal successfully to female drinkers.
Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
Cannabis-infused tea products sales have more than tripled in US states where recreational cannabis use is legal (Colorado, Washington, and Oregon), according to BDS Analytics.
Gin’s impressive growth continues: but what other drinks are doing well in today’s UK alcoholic beverage market?
With consumers concerned about the sugar content of their drinks, bottled water is a clear winner in today’s UK non-alcoholic beverage market. But what other drinks are doing well - and which ones are struggling?
Campbell Soup Co. reported a 2% decline in net sales of its largest division, Americas Simple Meals and Beverages, for Q3 2017, largely due to a drop in sales of V8 beverages and capacity-related challenges in its refrigerated beverage portfolio.
The makers of Pringles and Lucozade Sport have come under fire from The Recycling Association because it claims the materials in their packaging make it harder to recycle.
Volume sales of coffee are expected to grow 0.2% from 2013 to 2021 in Italy, making the country's No. 1 coffee brand (in volume sales), Lavazza, needing to turn to other markets for future growth, according to Euromonitor International.