News & Analysis for the Beverage Industry
Australia
An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
Valued at $28bn globally and expected to grow another $8.3bn by 2020, according to Euromonitor, the instant coffee market is taking developing areas of the world by storm but not gaining much traction in developed ones.
Teenagers in the UK consume around 77 litres of sugary drinks every year – enough to fill a bathtub, according to "shocking" results of a survey.
PepsiCo is to acquire KeVita, a North American company that produces fermented probiotic and kombucha beverages.