Coca-Cola eyes up potential of adult sparkling beverage category with Cascade refresh
Coca-Cola Australia has expanded its Cascade range, seeing consumer interest in non-alcoholic adult sparkling beverages gather pace.
Coca-Cola Australia has expanded its Cascade range, seeing consumer interest in non-alcoholic adult sparkling beverages gather pace.
Australia
With packaged fruit juice consumption in freefall in recent years, the number of Australians who opt for it has plummeted by 1.3m people since 2012, when over 35% of the population would consume an average of 4.6 glasses each week.
Arla Food Ingredients says that, with sales of RTD beverages growing, dairy processors and soft drinks manufacturers can exploit the potential of high-protein RTD beverages with its new ingredient solution, Nutrilac WheyHi.
Nestea is in the midst of a major brand overhaul, which will be officially launched in 2017.