Gearing up for its new brand identity, Nestea aims to be key player in ‘evolution of tea’
Nestea is in the midst of a major brand overhaul, which will be officially launched in 2017.
Archives for November 9, 2016
Coca-Cola eyes up potential of adult sparkling beverage category with Cascade refresh
Coca-Cola Australia has expanded its Cascade range, seeing consumer interest in non-alcoholic adult sparkling beverages gather pace.
Australia
Fruit juice brands fighting for share in shrinking market
With packaged fruit juice consumption in freefall in recent years, the number of Australians who opt for it has plummeted by 1.3m people since 2012, when over 35% of the population would consume an average of 4.6 glasses each week.
Arla Foods Ingredients launches new whey solution for RTD products
Arla Food Ingredients says that, with sales of RTD beverages growing, dairy processors and soft drinks manufacturers can exploit the potential of high-protein RTD beverages with its new ingredient solution, Nutrilac WheyHi.