Sonoma Brands unveils drinkable veggie soup ZÜPA NOMA: ‘Cold pressed juices taste great, but they simply have too much sugar’
The $8bn US wet soup category is “sleepy and ripe for disruption,” says the founder of Sonoma Brands, which is launching its first incubated brand in July: ZÜPA NOMA, an organic ready-to-drink chilled vegetable soup in a bottle debuting July 1 in around...