Price, size, and consumer audience led to failure of Keurig Kold, Euromonitor analyst says
Keurig Green Mountain has discontinued Keurig Kold, an in-home soft drinks machine because it “failed to deliver on consumer expectations,” the company said.
Archives for June 9, 2016
Leicester City signs sports supplements deal
Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.
Yakult’s probiotic fermented milk drink reaching new heights
Yakult was founded in Japan in the 1930s, and the probiotic fermented milk drink has been expanding around the world ever since.
More water and less fizzy drinks lead to ‘unprecedented calorie reduction’ in US diet, market study says
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
‘An important opportunity against a competitive backdrop’: 150th anniversary for Jack Daniel’s can draw in new consumers, says Brown-Forman
The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’
Heineken: ‘F1 is bigger than a race – it’s a global event’
Heineken to become Formula 1 global partner
Heineken and Formula One Management have announced that Heineken will become a Global Partner of F1, a partnership that will enable it to reach F1 spectators and 400m television viewers every year.