News & Analysis for the Beverage Industry
The proposed sugar tax on soft drinks is likely to fail in its intended aim of reducing calorie intake as consumers will simply trade down to cheaper, own-label variants, a leading legal food specialist has claimed.
Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...
Energy drinks, sports drinks, and functional bottled water are among the functional and fortified beverage categories to watch, according to Euromonitor International.
Drinks companies would suffer “very significant financial implications” if the Scottish government were to implement a ‘bottle tax’ through a nationwide deposit return system on beverage containers, the head of a leading trade body has claimed.
Coca-Cola Enterprises (CCE) has launched a sports cap for its bottled water brand, Glacéau Smartwater, following a £14m ($20m) investment at its Morpeth, Northumberland site.
Tickle Water has launched its unsweetened sparkling water in the US, responding to a need to "make water fun" for children.
Anheuser-Busch and Starbucks are partnering to launch Teavana RTD tea in the US.
Cold-pressed juices, cashew-milk smoothies, energy drinks, water and even cold-brew coffee: probiotics are making their mark across on-trend beverages.