News & Analysis for the Beverage Industry
Special edition: Getting more from your milk
Despite the current ‘war on sugar,’ carbohydrate energy is a consumer need in sports nutrition, backed up by the most recently EU-approved health claim related to carbohydrates and recovery from exercise.
Campbell Soup Company BPA Reaction
Comments have been flooding in from consumer groups and industry associations following the announcement that Campbell Soup Company will switch to BPA-free lined cans by 2017.
Guest article: Water brands can drive healthy change in consumer behavior
As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning.
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.
A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor experiences.
Hot on the heels of Campbell Soup Company non-BPA liners for cans
Hot on the heels of Campbell Soup Company’s announcement that it is switching to BPA-free lined cans by 2017, Del Monte Foods, has revealed this week it is converting to non-BPA linings.
A trio of lime, stevia and β-glucans could open up opportunities for fruit based beverages that have an increased nutritional value yet are low in sugar, say Danish researchers.