Taking on the big brands: Canadian organic sports drink prepares for US launch
Vancouver-based NorthStar Organic is preparing to enter the US sports drink market this year, according to the company’s president, Shahab Samimi.
Archives for March 15, 2016
PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal
PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide.
Sugar tax on drinks: Yes, but, no, but... UK debate rages on
The UK's Institute for Fiscal Studies (IFS) has taken an over-simplified approach to its analysis on the pros and cons of a sugary drink tax by not looking at evidence from similar policies in Europe, the US and Mexico, say researchers.
Sakatama packages beverages in combiblocXSlim carton packs
Sarana Karya Utama, (Sakatama) in Indonesia, has installed a CFA1224-36 high-speed filling machine from SIG Combibloc for beverages.
Health halos and binge drinking: Irish agency concerned over booming energy drink sector
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
BASF and Avantium to produce FDCA and PEF to improve food packaging films and plastic bottles
BASF and Avantium have signed a letter of intent to establish a joint venture (JV) for the production and marketing of furandicarboxylic acid (FDCA) and polyethylenefuranoate (PEF).