News & Analysis for the Beverage Industry
The European Plastics Industry represented by EuPC and PlasticsEurope, and the Society of Plastics Engineers (SPE), have announced the winners of the first edition of the European Plastics Innovation Awards 2016.
Regardless of the rights or wrongs of a sugar tax, if passed it will dramatically change the way the drinks industry supply chain operates – and firms should already have a risk management process in place, says one expert.
The soda industry has vigorously defended itself against claims it is “borrowing a page from the tobacco industry playbook” by trying to spread its products in low- and middle-income countries.
Gatorade’s efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi.