News & Analysis for the Beverage Industry
Nearly three quarters of the food and drink marketing seen by children in Scotland is for junk food, according to new research that the Scottish Government will use to push for stricter UK-wide advertising rules.
Acacia gum seems to have it all – manufacturers say it’s clean-label, organic, sustainably sourced and provides income in developing countries. So why is industry not doing more to promote this?
Klean Athlete, a Douglas Labs supplement brand, has announced a partnership with the US national men’s and women’s water polo teams. It’s part of the brand’s strategy to expand beyond its health care practitioner distribution base.
Elopak is the first major packaging company and the first Norwegian company to join the RE100 campaign, in partnership with The Climate Group, to engage, support and showcase influential companies committed to using 100% renewable power.
Iceberg Water – a premium bottled water sourced from icebergs – says the stark beauty of the natural phenomena will help market the brand as it grows.
Dateline Southeast Asia
Thailand’s government is considering measures to regulate the advertising of soft drinks, including green tea, which it says is behind the country’s soaring sugar consumption.
Carlsberg plans to cut about 2,000 white-collar jobs worldwide and scale back on beer production at its brewery in Northampton.