News & Analysis for the Beverage Industry
Anheuser-Busch InBev has made an offer to SAB Miller, valuing the company at around $103.6bn / £68bn, it announced this morning. It says the combination of the two companies can build ‘the first truly global beer company.'
The UK’s advertising watchdog has banned a Strongbow advert for implying that a “relationship with Strongbow was as important as a significant romantic relationship.”
SIG Combibloc has partnered with ebba in South America to launch what it claims is the first drink containing real pieces of fruit in 200ml CombiblocMini aseptic carton packs in Brazil.
SABMiller has rejected a proposal from AB InBev, which valued the company at around $103.6bn / £68bn.
The recent finalization of the Trans Pacific Partnership is good news for confectioners and sugar-using manufacturers across the US, according to Rick Pasco, president of Sweetener Users Association (SUA).