Archives for October 4, 2015

Dispatches from Canadean Innovation in Non-Alcoholic Beverages, London

Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: 'You can't just slap a product on a billboard'

Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands. 

Technology to produce lightweight dairy, juice & water containers

Breakthrough for first commercial all-electric reciprocating blow molding machine

Velocity Equipment Solutions is realigning its business model ahead of its first commercialisation of its all-electric reciprocating blow molding technology.

Entrepreneur looks to add beer syrup to the craft cocktail lexicon

Craft beer is a versatile drink, with flavors spanning from light and fruity to dark and ashy. Kentucky native Russ Meredith has taken versatility a step further, concocting a way craft beer can be used in cocktails, as a meat glaze and even on top of...

World’s first LED bottle cap ‘Illumicap’ to go on sale in 2016

The Kirin Group F&B company in Tokyo has partnered with WHITE design agency to create the World’s first Internet of Things (IoT) LED bottle cap.