Soft drinks’ brand values up, despite health concerns
Soft drinks firms have increased the value of their brands globally over the past year, despite consumer health concerns about sugar and artificial sweeteners, new figures suggest.
Soft drinks firms have increased the value of their brands globally over the past year, despite consumer health concerns about sugar and artificial sweeteners, new figures suggest.
With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn.
While swapping out calorific sugars for a zero-calorie sweetener may seem like a common sense public health policy, some recent reports have suggested that the reverse may be true. We take a look at the evidence and arguments for both sides of the story.
Product launches in the beverage aisle
M&M’s peanut thick shakes, sweet and spicy Ginger Nija juice, and art-inspired vodka: just some of the beverages springing onto shelves across the globe.
dispatches from canadean international beer strategies conference, amsterdam
Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.
The first certified herbal teas in a biodiversity partnership have gone in sale in Germany this month.
The Swedish National Food Agency (NFA) has proposed an extension of the products subject to mandatory vitamin D fortification.