News & Analysis for the Beverage Industry
Dispatches from Vitafoods Europe
Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.
Dispatches from Vitafoods Europe
Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.
“Our entire line of soda will be clear in color.”
Zevia – a zero-calorie carbonated beverage line sweetened with stevia, monk-fruit and erythritol – has removed colors from its entire product range, including colas, and put every SKU through the non-GMO Project verification process.
Botanical ingredient experts are not surprised by a recent report on the association of green tea extracts with liver toxicity. It’s consistent with recent literature and could serve as a warning sign of the potential dangers lurking in the...