News & Analysis for the Beverage Industry
Beverage bites: news up to March 5, 2015
An ‘exploding’ African beer market; Diageo’s Mexican investment; and the bacteria involved in the game of beer pong: some of the nuggets of news in this week’s Beverage Bites feature.
Coca-Cola Great Britain is rebranding its portfolio to integrate Coca-Cola Life, Coca-Cola Zero, and Diet Coke with its full calorie drink, seeking to spread the ‘enduring appeal’ of its flagship version.
FOUNDER PLANS TO SHAKE-UP DULL US AMBIENT DAIRY-FREE AISLE
Sometimes entrepreneurs have to take a ‘leap of faith’, says Rebel Kitchen founder Tamara Arbib, as she takes her coconut ‘mylks’ to the US just over a year after an initial UK launch.
Jack Daniel’s Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US.
Carrington Tea has launched its organics tea line using Innovia Films NatureFlex packaging film.
Brown-Forman boss Paul Varga insists that Scotch and vodka are less versatile than American whiskey, as the distiller of Jack Daniel’s and Southern Comfort revealed its Q3 fiscal 2015 results.
An excise tax on sugary drinks would be an effective way of improving the health of those who drink high amounts of the beverages, according to an Australian study.
Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.