Firms turning to social media to manage product recall fallout
Interactive social media decreases the negative market reaction to product recalls compared to firms who do not use the platform, according to a study.
Archives for February 24, 2015
'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International
Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International.
Direct to consumer sales will snare ‘significant revenues’ for US wineries: Wine Intelligence
US direct to consumer wine sales grew 15% in 2014 off a relatively low base, but will become a significant future revenue source for small to mid-sized wineries, according to Wine Intelligence.
Coconut sugar: The latest sugar alternative
Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.
Beer… and beyond! SAB Miller Latin America wants to grow in other beverages
SAB Miller wants to develop its premium beer portfolio in Brazil and increase beer consumption across LATAM, but also strengthen its hold on other beverage sectors in the region.