News & Analysis for the Beverage Industry
Coca-Cola’s #MakeItHappy twitter campaign caught plenty of unwanted attention after it was tricked into tweeting chunks of Hitler’s Mein Kampf – but how can other beverage brands avoid similar social media mayhem?
Klöckner Pentaplast has completed €6.4m expansion to increase capacity and introduce green technology at its factory in Crumlin, Wales, UK.
The MD of pioneering HPP juice brand Coldpress says he sees potential for dairy and dairy alternative drinks manufactured using the technology.
Parmalat South Africa has recalled its apple juice after customer complaints prompted tests which found contamination with cleaning fluid.
Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics.
We must follow the example of Sweden and bring together the two “very noisy” movements of workers' trade unions and Fairtrade, the CEO of Fairtrade International Harriet Lamb has said.
Thailand
Thai Drinks will invest US$92m in promoting 100Plus, a functional drinks brand made by Fraser and Neave, the Singaporean manufacturer with which it shares its parent, ThaiBev, the Thai alcoholic drinks major.
Dispatches from The Packaging Conference
In the beverage industry, niche categories are outperforming the rest of the market, wine and spirits are on the upswing, and beer has rebounded slightly, mainly thanks to craft beer’s cachet.
Specialist sports nutrition firms are using sector knowledge to compete in the energy drinks space that is dominated by the 'Big Energy' beverage giants.