'Excite and hydrate consumers', BeverageDaily tells Premium Waters conference
Premium bottled water producers must excite as well as hydrate consumers, delegates at the Zenith International Premium Waters conference heard last week.
Premium bottled water producers must excite as well as hydrate consumers, delegates at the Zenith International Premium Waters conference heard last week.
Dispatches from Hi Europe, Amsterdam
There has been huge growth in functional and fortified food and drinks in recent years, but experts suggest that the next few years could see industry take a ‘naturally healthy’ approach to formulation.
Executives at the top carbonated soft drink firms are more positive on the future of the category in the US, but the decline of diet drinks shows no sign of abating, according to an analyst from Cowen and Company.