WINE VISION 2014: TAYLOR'S PORT CEO ALSO WARNS OF RACE TO BOTTOM
‘Beer, spirits have stolen our playbook: We need to build brand wine!’ Troy Christensen
Troy Christensen, CEO of Enotria Wine Cellars, warns the wine industry that spirits and beer have stolen its play book and says the industry needs to build ‘brand wine’ more effectively to attract consumers who can afford premium wines.