AkzoNobel starts $66m fraud investigation
AkzoNobel has launched an investigation after it discovered a €53m ($66m) fraudulent claim relating to an external party.
Archives for November 19, 2014
WINE VISION 2014: FOCUS ON...SMART VIRAL MARKETING
‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views
Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection inspired him to record a 50 second YouTube video that's won the Rosé producer a staggering 8m+ views to date.
Shaking up the US juice aisle: Can creative flavours and Tetra Pak cartons rejuvenate a ‘stagnant’ shelf?
US supplier LiDestri Food and Beverage is setting its sights on juice, using healthier products and Tetra Pak cartons to shake up the sector.