News & Analysis for the Beverage Industry
EBEV 2014, ATLANTA, GEORGIA, OCTOBER 1-3
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Weakening global demand for Scotch whisky could put the brakes on Diageo’s plans to upgrade its northern distilleries as part of the business’s £1bn expansion plan announced in 2007.
Coffee manufacturers could boost sales by developing the broader variety of products that consumers buy elsewhere in Europe, according to Carlos Diaz, food director at Food Innovation Solutions (FIS).
Anheuser-Busch InBev CEO Carlos Brito says growth for Bud Light is the brewer’s top US priority as the brand lost less share in Q3 2014, and insists the company won’t spend more on marketing its growth value portfolio.
CANADEAN BEVERAGE PACKAGING 2014, BRUSSELS
Unicer’s innovation head explains how adding pull-off caps to 200ml ‘Mini’ beer bottles allowed the Super Bock brand to win back market share from Portuguese rival Sagres in the late 2000s.
Firm to invest in India to meet demand for extruded aluminium packaging
Ball Corporation has released its financial results for the third quarter of 2013, with weaker than expected customer demand for its beverage cans in Brazil following the World Cup.