News & Analysis for the Beverage Industry
HOW SHOULD WINERIES TWEAK PRICES TO OPTIMIZE PROFITS?
The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit.
Australia
Agribusiness major Cargill has filed a lawsuit against Vittera over alleged deceptive practices at Australia’s largest producer of barley malt, which it bought from the Canada-based grain handler last year.
PPMA SHOW 2014, BIRMINGHAM, UK
Coca-Cola Enterprises (CCE) Great Britain warns that more consumer education is needed to reduce the number of PET bottles being sent to landfill, while the company is researching the reasons why people say they recycle when they don’t.