Archives for August 14, 2014

COKE'S MONSTER MARRIAGE: SPECIAL EDITION

Coke’s $2.15bn bite of Monster Energy: Soda giant’s ‘exclusive energy play’

Coke says that Monster Energy will become its ‘exclusive energy play’ after it finally moved to seal a significant 16.7% stake in the controversial beverage company.

400 representative products tested for 4-mei levels

FDA to conduct more tests, but has “no reason to believe” that 4-mei from caramel colors poses health risks at current intake levels

UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess exposure from other sources such as brewed coffee and roasted...

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

Mars drinks recalled on bacteria fears

Mars Chocolate Drinks is recalling some of its products, after fears they may have become contaminated with a bacteria that causes food poisoning.

COKE'S MONSTER MARRIAGE: CRACKING CHINA

‘Monster Energy can crack China with Coke’s help’: CEO Rodney Sacks

Monster Energy CEO Rodney Sacks insists the brand will be well-placed to crack the Chinese market using the distribution might of new shareholder The Coca-Cola Company.