Archives for August 11, 2014

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting too personal can be ‘just creepy’.

26-SERVE SQUEEZABLE PACK WILL SHARE SAME FORMAT AS NESTEA PRODUCT

Nescafe's answer to Mio: Nestle USA beverage boss hails 'major market innovation'

Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.

High-acid drinks can permanently damage young people’s teeth: Study

Drinks with high acidic content can cause a permanent damage to teeth within the first 30 seconds of consumption, an Australian study has found.

Almond milk accounts for almost 70% of sales in plant-based beverage category, says WhiteWave Foods

Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.

Coffee consumption lowers tinnitus incidence in women: 25-year study

Caffeine intake may be associated with lower incidence of ear ringing in women, an American study has found.