Cargill seals exclusive deal for TREHA distribution in Europe and US
Cargill has finalised an exclusive agreement for the distribution of the carbohydrate ingredient TREHA trehalose in the US and Europe, the firm has confirmed.
Archives for August 4, 2014
PURECIRCLE COMMENTS AFTER FACEBOOK FIRESTORM FORCES GLACEAU TO DITCH STEVIA
Vitaminwater style reformulations ‘always challenging’: Stevia supplier PureCircle
Coke stevia supplier PureCircle insists formulating beverages such as Vitaminwater is especially challenging but says hundreds of drinks have been successfully reworked with the zero-calorie sweetener.
I DON'T THINK COKE'S REVERSAL MEANS STEVIA HAS AN IMAGE PROBLEM': EUROMONITOR ANALYST
Coca-Cola Half Life? Zevia CEO predicts 'substantial damage' to Glaceau Vitaminwater after stevia U-turn
The CEO of soda brand Zevia insists Coke’s use of stevia in full-calorie Glaceau Vitaminwater has caused ‘substantial’ brand damage and says it raises questions over the future for mid-calorie sodas like Coca-Cola Life.
Red Bull: 'All future claims will be medically and/or scientifically supported'
Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney
Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.
More caffeine in your Diet Coke? That's for the 'distinct flavor profile'
Coca-Cola Great Britain tells BeverageDaily.com that UK Diet Coke contains slightly more caffeine than the regular version to ensure the soda's 'distinct flavor profile' after a Sunday Times article criticized the brand for offering diet-conscious...