Archives for August 3, 2014

'The sky's the limit,' says TRM Packaging

Packaging to become more 'theatrical'

Heineken's Ignite bottles which illuminate when clinked with another bottle, and Ballantine's graphic equaliser, which adjusts its lighting with loud music, are some of the ways brands have added 'theatrical' technology to products.

5-Hour Energy hits back at biochemist claims shot ‘unsupported by science’

5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its effectiveness.

Wine brand heritage doesn’t matter: Glossing the Rex Goliath effect

The success of newer US wine brands such as Rex Goliath and Barefoot suggests a new generation places less value on provenance and heritage than on what the drinks say about them.

Penfolds maker Treasury Wine Estates welcomes $3.15bn takeover bid

Penfolds producer Treasury Wine Estates has welcomed a $3.15bn takeover proposal from private equity firms Rhone Capital and KKR and will let them to conduct due diligence on its books.

SIG Combibloc completes Phase II €40m extrusion line

‘After China, Brazil has highest consumption of aseptic carton packs’

SIG Combibloc has started operations on a €40m extrusion line at its packaging plant in Brazil, to laminate unprocessed cardboard for carton packs.

Consumer uproar forces Coke to strip stevia out of Glaceau Vitaminwater

The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in some cases, cane sugar.