IVAN MENEZES CONFIDENT DIAGEO CAN REBUILD AN 'ATTRACTIVE BUSINESS'
‘Shui Jing Fang appears to be broken, from the outside’: Analyst tells Diageo boss
Sales of Diageo’s super premium baijiu brand Shui Jing Fang fell 79% in 2014, but CEO Ivan Menezes insists the firm can rebuild an ‘attractive business’ by slashing prices and improving route to market.