News & Analysis for the Beverage Industry
EDITOR'S COMMENT: JULY 2014
Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?
P.E.T Engineering has designed packaging for Devin, mineral water in Bulgaria, made from Glasstar resin, which looks like glass.
The Mayor of London Boris Johnson has teamed up with drinks firm Coca-Cola Great Britain for a £1M project to encourage Londoners to become more active and tackle obesity.
US neurotech startup Think Drinks says it plans to conduct high-calibre peer-reviewed study to prove the benefits of what it claims is the world’s ‘first functional nootropic’ brain beverage.
The packaging giant has signed onto The Recycling Partnership, a group of food, beverage, and package firms dedicated to increase US recycling rates.