News & Analysis for the Beverage Industry
Energy drink sales growth in the US slowed to its lowest in over a year in the month ending May 10 but the ‘Easter shift’ may be the main reason why, while Monster continues to out-gun Red Bull.
Heineken has worked with P.E.T Engineering to develop a one-liter Amstel PET bottle with glass-like engravings that underpin the brand’s heritage and premium positioning.
Wayne Lutomski from Welch’s Foods has hit out at ‘experts’ who describe sugar as a poison and says they don’t know what they’re talking about, as he defends the health and wellness benefits of 100% juice.
BREAKING NEWS
Diageo plans to spend $115m on new Kentucky bourbon distillery and warehouses to distill the company current brands and future products, as it seeks to expand its share in the American whiskey category.
The healthy beverage segment continues to steal market share from sugar-sweetened soft drinks and diet soda, as consumers’ perception of the role of beverage in their diets evolves alongside changing policy and public health initiatives.
Phoenix Technologies has received approval from the EFSA for its recycled PET technology to be used in food packaging.