EDITOR'S COMMENT: ZENITH & BSDA UK SOFT DRINKS CONGRESS 2014
Super-strength squash won’t wash! Overpriced Mio copycats won’t break Britain
Skeptical Englishman and former schoolboy squash drinker Ben Bouckley predicts that Vimto’s super-concentrated squash won’t wash in a market saturated with budget options, despite Mio’s US success.