News & Analysis for the Beverage Industry
Canna Energy says it has sold around 150,000 cans of its hemp oil infused energy drink in its first 100 days and is hot on the heels of Red Bull and Monster in terms of sell-through in many Colorado locations.
MINTEL'S 'BIG CONVERSATION': ORGANIZED DISRUPTION, SOFT DRINKS INNOVATION
Beverage brands can blur the lines both within the category and steal outside cues to create novel products such as beer-flavored ice cream that arrest the consumer’s attention, according to Mintel.
Capri-Sun will launch in India this month via a partnership with SDU Beverages, and the brand says it has tremendous potential to tap fruit juice growth of 49% over the next five years.
As the focus has switched from fat to sugar as public enemy #1 in the battle against obesity and diabetes, juice - once promoted as a healthy alternative to soda - has been unfairly caught in the crossfire, claim manufacturers.
The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original caffeine-fuelled formulas, says one beverage industry veteran.
Winemakers could use bees to accelerate the ageing of wine, according to two English researchers, who could have hit upon an interesting new sideline for the insects’ keepers.