CASE SALES VERSUS SCOTCH UNDERLINE POTENTIAL: JOHN QUINN, GLOBAL BRAND AMBASSADOR
'Sexy' Irish whiskey can shake Scotch monolith: Tullamore D.E.W
The world’s second-largest Irish whiskey brand Tullamore D.E.W insists the ‘sexy’ Irish whiskey category has immense potential as a rival to 'monolithic' Scotch sales.