‘We’re going up against spirits’ Miller Fortune seeks to stop Lite rot
Miller Coors hopes its new high-end beer targeting spirits drinkers, Miller Fortune, will restore Miller Light's flagging sales as declines continue.
Archives for January 21, 2014
Direct Air lands Thatchers cider in cold calling deal
Direct Air & Pipework has supplied an air compressor and associated equipment to Thatchers cider after seeing construction start on its Jubilee building and cold calling the client.
Whisky Wars! $628k The Macallan versus world's cheapest brand
After a rare bottle of The Macallan sold for $628,000 at a Hong Kong auction last week, we rate it against what seems to be world's cheapest whisky...
PepsiCo axes stevia-sweetened Gatorade lines in US
PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.