News & Analysis for the Beverage Industry
A UK Navy veteran has died after drinking a Caribbean pear juice drink loaded with cocaine, and police say they believe he drank a 'rogue bottle' taken from a consignment used to store drugs.
US analyst Bonnie Herzog predicts that diet soda sales declines could fuel a 15-20% drop in overall US carbonated soft drink sales by 2020 but believes Coke is best-positioned to ride out the storm.
Changes in marketing direction and a quiet year with lawsuits have seen three big players in the energy category bounce back in the eyes of consumers, but what does 2014 hold for the brands?
At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains why traditional markets...